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Regular price £705.00 GBP
Regular price Sale price £705.00 GBP
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Introducing the Downtown rug, an organic fusion of funky design and playful charisma that breathes new life into interior aesthetics with its vibrant composition.

Crafted with meticulous attention to detail, this captivating piece boasts an array of organic, funky shapes and motifs in a delightful mix of brown and pink hues, creating an energetic yet sophisticated allure.

Meticulously hand-tufted using premium materials, the Downtown rug exudes a luxurious feel and instantly uplifts any space it graces. Its dynamic design, characterized by whimsical patterns and organic shapes, infuses a room with a unique blend of charm and artistic expression, establishing an immediate focal point.



At Jemima Jasmine we undertake extensive research to find the perfect blend of wool and silk for our rugs together with an obsessive focus on quality and sustainability.

The way in which Jemima is inspired and guided by nature in her designs also carries through to the selection of materials and techniques used to create a Jemima Jasmine rug.

Our research and experimentation with sustainable materials are of the utmost importance to us with the use of banana silk in our rugs being one such example.


At Jemima Jasmine Rugs we ship globally using Fedex. Shipping times are included in production time of rug.

Once rug is ready we will follow up with Fedex tracking number to insure safe arrival of your Jemima Jasmine rug. 



Care Instructions


Regular vacuuming can reduce the abrasive action of soil and grit from the pile and should take place even when the rug does not look overly dirty. A good quality vacuum cleaner is recommended to remove dust and dirt from a shag pile or high pile rug. We suggest avoiding powerful vacuums or power heads as stiff bristles and strong suction can damage the pile.


The prompt removal of stains/soil marks is necessary to maintain your rugs appearance. If stains are not dealt with immediately they may become permanent and even a professional cleaner may be unable to help. Spills should be cleaned immediately. Never rub a spill, instead blot any liquids with a dry absorbent white cloth or white paper towel. Some stains may be cleaned with a mild detergent and lukewarm water. If the stain cannot be removed, like a paint, nail polish, shoe polish, seek specialist advice. Do not machine wash rugs.


Placing rugs in direct and continuous sunlight will cause them to fade. It is best to avoid placing a rug in direct sunlight if possible, and to regularly rotate your rug if sunlight is falling on one area of the rug. Fading will happen slowly over time, and this bleaching effect will permanently damage your rug. It occurs more obviously with darker colored rugs and natural fibers.


Try to rotate your rug every 6-12 months to ensure even wear.


Be aware that some heavy furniture can mark and flatten the pile in rugs, causing irreversible damage. Some heavy or sharp edged furniture pieces, or constant moving of furniture, can pull the rug out of shape so it appears less square.


Try to have your rugs professionally cleaned once every 6-12 months, using a professional carpet/rug cleaner. Professional cleaning should be carried out only by a reputable company, and they should avoid using any shampoos or cleaners with a spirit base.

Need inspiration?

We have a great selection to explore to get you inspired and get those perfect colour pairings.

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