About us

Jemima Jasmine Sieff, a graduate of Parsons Paris, The New School, founded her brand with a bold mission: to redefine the rug market. Inspired by her love of design and craftsmanship, she creates modern pieces that go beyond decoration—they transform living spaces into expressions of style, energy, and individuality. Each rug is a work of art, thoughtfully designed and handmade with meticulous attention to detail. For clients seeking beauty, originality, and timeless quality, Jemima Jasmine rugs are more than furnishings—they are investments in a home that inspires.